Same pack, different price: OLY’s Black Friday Price Watch records the baseline before the sales start

Price per gram of NMN, Urolithin A and TUDCA varies up to three-fold across 25 offers in six countries – and 23 days before Black Friday, larger packs already carry “sale” labels.
FOR RELEASE: 9 November 2026

OLY today publishes Part 1 of its Black Friday Price Watch 2026, a transparent snapshot of what NMN, Urolithin A and TUDCA cost at 14 retailers in Sweden, Norway, Denmark, Germany, France and the Netherlands on 4 November 2026 – 23 days before Black Friday (27 November).

The data show that shelf price alone says little. Measured per gram of declared active ingredient, the third-party offers range from €0.92 to €2.00 for NMN (a 2.2× spread), from €0.90 to €2.81 for Urolithin A (3.1×) and from €1.76 to €3.29 for TUDCA (1.9×).

The same 60-capsule NMN pack from one retailer costs €29.99 in Germany, France and the Netherlands, but SEK 399 (≈€36.37, +21 %) in Sweden and NOK 399 (≈€38.38, +28 %) in Norway (ECB rates, VAT included). Buying 120 instead of 60 capsules lowers the price per capsule by 8–10 %, and on 4 of 10 tracked product pages the larger packs already carry an explicit “sale” label.

“A discount only means something against the price before it,” says OLY. “So we recorded that price first, with a method anyone can check, and we will publish what changes during Black Friday week.”

The report draws on public product pages and ECB reference rates, states its limits – price-comparison sites that block automated access are not included, VAT is not adjusted, and the sample is small – and discloses that five of the 25 offers are OLY products sold through shops operated by Nutri Nordic AB (NMN and Urolithin A on nutri.se and tigoo.com, and TUDCA on nutri.se) and that the other 20 offers are from third parties. Context from earlier studies in other categories (Which? 2025; PriceRunner 2021) is clearly labelled as such. Part 2 follows after Cyber Monday (30 November).

The full report, a PDF, the open data (CC BY 4.0) and images are available in the OLY press room.

About OLY
OLY is a food-supplement brand born in Sweden and built on Swedish values: clean, reliable and easy to trust. The range of 22 products is supplied to pharmacies, health stores, gyms, clinics, online retailers and distributors across the EU. ol-y.com is available in 23 languages. Invoices and contracts are issued by OLY Europe LTD (UIC 207334983).

Press contact
OLY · info@ol-y.com · https://ol-y.com/press
